After earning her degree in Architecture, she surprisingly made a career shift to entrepreneurship and dedicated her early career to providing avenues for start-ups to physically sell their products and services through Pop District Bazaar, Sugbo Mercado, The Market, & other pop-up events. By incubating and providing for them these venues, they’ve made it plausible for SMEs and other entrepreneurs who started with mere online platforms interact with their customers face-to-face, which in turn have helped them further establish their brands and grow their products, services and business models as a whole.