Franco Soberano

Franco is the Executive Vice-President and Chief Operating Officer of Cebu Landmaters, Inc, the leading homegrown real estate developer in Cebu and among the top developers in the Vismin region. In his capacity as COO, Franco manages the ground-up operations and entire project delivery cycle from Acquisitions, to Business Development, Construction, Sales/Marketing, Customer Care, and Property Management. Cebu Landmasters started as a family-owned entrepreneurial venture of his father and founder, Joe Soberano. From a family-owned business with 2 employees in 2003, it has now grown to become a publicly listed company with over 300 full-time employees, encompassing over 46 projects in 7 key cities around Vismin. Franco graduated from the Ateneo de Manila University and obtained a Masters degree from Columbia University in New York City. As an active member of the community, Franco is a founding member of the Global Shapers – Cebu Hub, an initiative of the World Economic Forum. He has also served as president of the Sacred Heart School – Ateneo de Cebu Alumni Association since 2014.