Lester L. Cruz is the co-founder and head of corporate sounding affairs for Serious Studio, a global brand identity & business strategy group. Lester works with collaborators and founders to develop brands and businesses that Make Sense & Look Good. In his 7 years of branding and strategy experience, Lester has handled brand strategy and consultancy projects with publicly listed corporations like Ayala Land Inc., Aboitiz Power Corp., Ortigas & Co., KFC, among many others.
Lester graduated from the Ateneo de Manila University with a BFA in Information Design, and is currently taking up his Master in Entrepreneurship from the Asian Institute of Management. He is also a recipient of the Loyola Schools Awards for the Arts in 2012, an award given to creatives who have done outstanding work in the arts during their time. Lester was also recently a speaker for Graphika Manila 2018, the biggest creative conference in the Philippines.